Comme des Garçons, Started by visionary designer Rei Kawakubo in 1969, has grown from a small Tokyo atelier into one of the most influential fashion houses on this planet. Its world-wide results wasn't created by way of classic promoting or mainstream tendencies, but by way of a bold philosophy: obstacle the norm, split conventions, and Allow originality communicate louder than recognition. This unconventional approach turned the inspiration for CDG’s throughout the world expansion.
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CDG obtained Intercontinental focus by presenting outfits that rejected classic ideas of attractiveness. Kawakubo’s deconstructed silhouettes, asymmetrical tailoring, and avant-garde principles captured the interest of global trend editors and buyers early inside the eighties.
This global visibility strengthened the CDG Hoodie name and attracted loyal shoppers from every corner of the entire world.
The 1995 "Snooze" selection consisted of striped pajamas "bearing prints of identification quantities and marks of military boot prints".[30] Contemporaneous media coverage juxtaposed photos of the gathering with illustrations or photos taken at Auschwitz focus camp, and the controversy received Worldwide coverage.
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Comme des Garçons for H&M tuxedo jacket, 2009 The label was begun in Tokyo by Rei Kawakubo in 1969 and founded as a corporation in 1973. The manufacturer's title was influenced by Françoise Hardy's 1962 tune "Tous les garçons et les filles", notably from the line "Comme les garçons et les filles de mon âge" ("just like the boys and girls my age").
The 2006 autumn/Wintertime assortment handled the notion from the persona,[fifteen] the various ways to current a single's self to the planet. Fusing tailored menswear with feminine features for instance corsets and flower printed gown fabrics, Persona was An additional selection that merged the feminine Together with the masculine.
CDG developed a robust distribution process by putting its products in top rated luxury shops like Dover Road Marketplace, SSENSE, Farfetch, Barneys, Comme Des Garcons and Intercontinental boutiques. This gave the brand name usage of elite buyers globally whilst preserving its inventive integrity.
In 2017, the business released a whole new fragrance, Concrete, and marked its start while in the US with a evening meal curated by the artist and chef, Laila Gohar.
Each keep was designed as a creative House, improving CDG Hoodie's name for innovation and providing customers an immersive retail encounter.
Along with the increase of online shopping, CDG expanded its get to by offering collections by means of Formal and partnered e-commerce platforms. Social media marketing and fashion communities assisted unfold the manufacturer’s id, creating items similar to the PLAY Heart tees and Converse sneakers viral around the world.
The CDG x Converse Chuck Taylor turned one of the most acknowledged sneaker collaborations on this planet, serving to CDG arrive at international mainstream visibility although remaining real to its edgy creativeness.
Comme des Garçons’ runway reveals in Paris are famous. Kawakubo’s theatrical shows, generally extra like artwork installations than manner reveals gained all over the world media protection, reinforcing the manufacturer's name for groundbreaking creative imagination.
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The company also provides a line of agendered fragrances, the vast majority of that happen to be unconventional on this planet of perfume and aligned With all the styles of its clothes.[6]